Description
Soft power is defined as the capacity of a country to influence the behavior of other countries and actors through methods of persuasion and attraction, than through coercion or force (hard power). Soft power is often grounded on a country's culture, values, and policies. Sultanate of Oman has traditionally pursued a foreign policy characterized by fundamental three pillars: diplomacy, neutrality, and non-interference. The Sultanate approach is frequently discussed as one of balancing regional and international interests with a primary focus on upholding stability and security within the Gulf region. Soft power is a crucial element in Oman's foreign policy strategy, and the country has leveraged diverse elements to enhance its influence in the global arena. This article discusses two main aspects of soft power in the Omani foreign policy. First, Oman's strength in the international arena lies in its diplomatic approach, specifically its role as a mediator in regional conflicts. The skillful Omani diplomacy and ability to facilitate dialogue between conflicting parties is derived from its commitment to maintaining stability in the Gulf region and its non-aligned foreign policy. The country has maintained good relations with a diverse range of nations, allowing it to play a role in various regional and international initiatives. Second, Oman's economic stability and the ongoing efforts to diversify its economy, besides its investment in cultural diplomacy and tourism, also contribute to its influence and attractiveness on the global stage. Oman enjoys a rich culture and heritage, which it uses to promote itself on the world stage. Examples will be examined and analysed, supported by secondary data.
