Description
How does the circulation of images shape the construction and international projection of Brazilian environmental policy during Luiz Inácio Lula da Silva’s administrations (2003–2010)? This paper examines how official images were strategically employed to promote Brazil’s environmental agenda in the international arena. Drawing on the assumption that images function not merely as illustrative elements but as instruments of power capable of shaping narratives, producing legitimacy, and influencing global perceptions, the study is situated at the intersection of International Relations, visual politics, and aesthetic theory. The research aims to analyze the role of images in the international projection of Brazil’s environmental policy, focusing on their production, dissemination, and symbolic effects. Methodologically, the study adopts a qualitative, interpretive, and descriptive approach, combining visual analysis and discourse analysis. The empirical corpus comprises official photographs, diplomatic records, environmental summit imagery, and governmental communication materials produced during Lula’s governments. Preliminary findings indicate that visual representations played a central role in constructing Brazil’s international image as an environmentally committed actor. The images consistently highlighted Brazil’s participation in multilateral forums, engagement with international leaders, and symbolic associations with the Amazon, suggesting that aesthetic practices significantly shaped external perceptions of Brazilian environmental policy.